Since the advent of the internet many years ago email continues to be one of the top-performing, cost-effective and powerful forms of instant communication. Email marketing is undoubtedly an essential element in any digital marketing strategy.
Although email marketing is a direct form of marketing, it’s not as invasive as a telephone call, therefore addressees are able to browse, open and read emails received at their own pace and time that suits them. This very important point in our ever-busier lives is key to continued success and an email marketing campaign.
However, for any email marketing strategy to be a success, it’s absolutely vital that your email campaigns are of high-quality, are consistent, remain relative and are eye-catching otherwise your email will very quickly land up in the ‘trash’ folder – oftentimes without even being opened.
You’ll want to dodge the ‘trash’ folder at all costs, so it’s worthwhile to complete an accredited digital marketing course where you’ll learn how to design and segment and email campaign which will capture leads.
First impressions count
How to craft a great email subject line is paramount to the outcome of your email marketing campaign, regardless of the mail’s content. Every single email has to run the gauntlet of making it past the subject line. Although the world has witnessed almost the digitalisation of everything, digital marketing is still very much a ‘human’ form of marketing, so it makes sense to ‘attract’ your potential reader before being trashed.
Emails are very swiftly scanned before it’s even opened a person, and that’s after your mail escaped the ‘spam’ folder so be sure to craft a great email subject line.
What are the benefits of using email as a marketing strategy?
As you can imagine there are many benefits of using email as a marketing strategy and if done right, email marketing will enhance your customer relationships, generate leads and build brand authority and awareness.
Here are a few tips and tactics to help you craft an eye-catching and interesting email campaign:
- Be brief – Although you’ll need to get your message across successfully, remember to be short and sweet when it comes to getting your email opened.
- Know your audience – When creating an email marketing strategy make sure you understand target audience.
- Show value – It’s important to show value in your email, otherwise the recipient will quite simply click ‘x’ and delete it.
- Ask a question – By asking a question in your email as well as your subject line, you’ll spark an interest, which is a great way to get your email opened.
Email campaign marketing software
Email marketing is one of the oldest types of digital marketing, yet it remains extremely effective and the introduction of email marketing software has made managing your email campaigns a breeze.
This powerful automation allows you automate emails such as trigger-based or mailshots and have a level of control. Remember to make sure your emails are personalised, as this adds that extra touch.
Why is email an important marketing strategy
Email marketing is a must-have and has many advantages that make this form of digital marketing a very inexpensive and time-saving option when it comes to marketing.
Here are just a few of the reasons why email is an important marketing strategy.
- Vast reach – Email marketing has the powerful ability to cast its net far and wide. Emails can reach a substantial number of recipients in a short time.
- Cost-effective – There’s no doubt that email marketing remains one of the most cost-effective forms of digital marketing strategies available.
- Time-saving – Email marketing has the ability to market to thousands of consumers at a time and is a real tangible advantage.
- Success rates – If done right, email marketing can produce a remarkable success rate when the cost and time put in is considered. Email marketing often outshines other digital marketing campaigns and its amazing flexibility adds to the success rate.
- Preferability – Life’s busy and getting even more frantic, so email marketing makes more sense, as consumers are able to read and digest the information at their own pace.
- Measurability – The really great analytical tools that are available today have made it easy for marketing managers to measure the overall effectiveness of their email marketing strategy.