Best Transactional Email Services will be discussed in this article. Customers depend on transactional emails to provide them with crucial information. As a result, they’ll anticipate getting them as soon as possible after using your website or app to make a purchase or do another activity.
It’s crucial to have access to a dependable transactional email service if you want to keep your customers satisfied because it will guarantee that no confirmation email, e-receipt, or password reset is ever overlooked.
Top 8 Best Transactional Email Services Compared For 2023
In this article, you can know about Top 8 Best Transactional Email Services Compared For 2023 here are the details below;
The most effective transactional email service providers will be examined in this post. Then, we’ll demonstrate how to pick the best one for your company.
Ready? Let’s get going.
Summary of the top transactional email services
TL;DR:
- Best all-in-one email service combining transactional and marketing email functionalities is SendinBlue.
- The most dependable transactional email solution is SparkPost, which is best for enterprise-level enterprises.
- Most developer-friendly transactional email solution is PostMark.
- Another fantastic email delivery provider with top-notch security features is Sendgrid.
- The best free price plan is Mailjet.
- The top white label transactional email provider is Mailgun.
- The most economical transactional email solution is Amazon SES.
- The most scalable email API is elastic email.
1. Sendinblue
You can manage transactional emails and much more with Sendinblue, an all-in-one email marketing platform. The software is marketed as providing “all your digital marketing tools in one place.”
Sendinblue’s core features include more than simply transactional emails, but that doesn’t mean any costs were skimped on. Instead, they provide one of the industry’s most dependable transactional email delivery engines.
You can select the configuration choice that best suits your company’s needs from a variety of available options.
For instance, you can use the API or SMTP Relay if you’re a developer and wish to combine SendinBlue with a custom or external application. Use eCommerce plugins to automatically integrate it with your website if you prefer to keep things simple.
Using a drag and drop template-based editor, you can create transactional emails that appear professional and then customize them by adding dynamic material from your website programmatically using their sophisticated templating language.
With frontend drag and drop editors like this, you don’t have to manually type all the code, which makes things more faster and simpler for non-technical people.
Additionally, Sendinblue has a dedicated team of deliverability specialists working on their infrastructure to ensure that all emails arrive in your customers’ inboxes consistently and as quickly as possible. They tout a 99% delivery rate, which is impressive.
You may monitor deliverability and engagement data in real-time after your emails are sent to see how they are doing.
Sendinblue provides a ton of other helpful marketing options than transaction emails, such as:
Email marketing and SMS marketing
Sendinblue allows you to create elaborate campaigns and marketing emails. You may also use quick chat features and A/B testing to improve your marketing.
Advanced CRM
Along with email features, Sendinblue also offers a sophisticated CRM that lets you manage all of your client interactions from a single, user-friendly dashboard. Based on variables like their point in your conversion funnel or their source of acquisition, you can group all of your contacts into lists.
Conversion tools
Last but not least, SendinBluee offers a variety of conversion tools that may be utilized to expand your email list, promote sales, and increase conversions. Designing high-converting landing pages, sign-up forms, and even Facebook Ad campaigns is possible with Sendinblue.
We give Sendinblue high marks overall. It is highly regarded among digital marketers and is the ideal choice for companies who wish to combine their transactional email and email marketing responsibilities into a single, simple-to-use solution.
Pricing:
With Sendinblue’s free plan, you are able to send up to 300 emails daily. Paid packages begin at $25 per month for up to 20,000 emails each month.
2. SparkPost
One of the oldest and most trustworthy email sending and deliverability solutions available is SparkPost. They have been in operation for more than 20 years and send out over 40% of all commercial emails annually (or about 5 trillion).
Several of the biggest organizations in the world, including Adobe, Twitter, Pinterest, MailChimp, and Booking.com, trust SparkPost due to their exceptional reputation.
For enterprise-level companies who are concerned about their sender reputation and can’t afford any missteps when it comes to email deliverability, SparkPost is a superb option. With a 99.9% uptime guarantee, they provide the greatest standards of efficiency, quickness, dependability, and security.
Industry-leading analytics capabilities are one feature that sets SparkPost apart. Their email analytics tool, Signals, enables you to focus on the most crucial statistics and identify trends.
To provide you quick visibility into any deliverability or performance concerns and to give you suggestions on how to optimize your emails for optimum engagement, they utilize a predictive algorithm to proactively monitor email performance in real-time. Also check Social Media Contest Tools
Recipient Validation is another useful feature that makes it simple to check that all the email addresses on your mailing list are legitimate as soon as you gather them.
In order to train its algorithm to find and identify frequent issues like syntax errors and non-existent mailboxes, SparkPost examines billions of bounce and delivery events. You may prevent bounces and fraud by confirming your recipient lists before you transmit.
Pricing:
Depending on how many emails you send, SparkPost offers customizable pricing plans. You can sign up and send up to 100 emails every day with a free test account.
Paid packages begin at $20 a month. On request, SparkPost offers enterprise-grade solutions, but you’ll need to contact them for a price.
3. Postmark
Another trustworthy transactional email service is Postmark, which has 100% API uptime over the previous 90 days and lightning-fast delivery rates.
One of the tools on this list with the most developer-friendly and user-friendly API is Postmark. They offer thorough migration tutorials, API libraries for nearly all programming languages, and clear, comprehensive documentation that makes setup a snap.
The Postmark support crew is one of the best we’ve encountered if you need a little more assistance. They are rated as great by 93% of people because they are informed, quick to respond, and always helpful. You can get in touch with consumer service by phone, email, live chat, or by visiting their comprehensive help center.
The transparency of Postmark is yet another great feature. They have nothing to hide, as evidenced by the fact that they make their delivery times (Time to Inbox) and uptime data available to the public on their status page.
Your consumers will receive transactional emails more or less instantly because, as of the time of writing, the average Time to Inbox for emails sent to Gmail accounts is just 2.41 seconds.
Other aspects of PostMark that we enjoy are:
- Create welcome emails, password reset emails, trial expiration emails, and more with the help of simple email templates.
- DMARC security safeguards your users from phishing attempts.
- Superior delivery rates guarantee that your transactional emails always get in the inboxes of your recipients.
- Every email has open and link tracking.
- Content history going back 45 days to aid with troubleshooting
- You can get automatic notifications when emails bounce thanks to bounce webhooks.
- When welcome emails bounce, Postmark Rebound reminds customers to amend their email addresses in your app.
Pricing:
For various monthly email volumes, Postmark offers a variety of price levels. Plans start at $10 a month for up to 10,000 emails, plus $1.25 for every extra 1,000 emails.
A dedicated IP can be purchased for $50 per month if you send more than 300,000 emails each month. There is a free trial (100 test emails) that may be used without a credit card.
4. SendGrid
Email API and email marketing campaign plans are both provided by the email delivery service SendGrid. Also check Why Is Cryptocurrency Important
SendGrid allows you to send both marketing emails like newsletters and promotions as well as transactional emails like shipping notifications and password resets. SendGrid powers the emails of over 80,000 companies, including well-known brands like Uber, Airbnb, Yelp, and Spotify.
Professionally created email templates may be used by marketers and developers to create fantastic emails in a user-friendly UI and send them programmatically.
SendGrid offers developer-friendly RESTful APIs, SMTP, libraries for all the most common programming languages, and extensive documentation that make it easy to integrate SendGrid with your website or app.
Leading email providers SendGrid partners with include Microsoft and Gmail. To increase delivery rates, they have built a dependable infrastructure with automated queue management. They also include strong security features including TLS encryption, Teammate Permissions, Event Webhook Security, and two-factor authentication.
Pricing:
SendGrid offers a free version that supports up to 100 emails each day. Paid plans with a monthly cap of 100,000 emails start at $14.95. Plans starting at $89.95/month include a dedicated IP and support for 1.5 million+ emails.
5. Mailjet
The cloud-based, all-in-one email marketing solution Mailjet comes with a robust email builder, an email API that is user-friendly for developers, tools for managing contacts, deep analytics, and more.
It’s ideal for interdisciplinary cooperation and makes it simple for developers and marketers to collaborate in real time.
With Mailgun, you can send, schedule, and track emails using either SMTP or RESTful API, and you may customize your transactional emails with loops, conditionals, and functions using the templating language. Additionally, you may see a sample of how your emails will appear on various devices for your receivers.
The major drawback with MailJet is what appears to be a dearth of customer service. Numerous evaluations note that they are unresponsive when you need assistance and find it difficult to adequately address problems and complaints.
Pricing:
The free plan for Mailjet allows for 200 emails each day (or 6,000 per month). Paid packages begin at $15 per month.
6. Mailgun
One of the industry’s most adaptable email APIs is Mailgun. Every day, it is used by hundreds of thousands of businesses to send transactional emails such as invoices and requests for password resets.
Your domain is used by Mailgun to send emails, which is fantastic for branding and building domain reputation. Additionally, it increases delivery rates because mailboxes like Gmail check the domain to see if the message is spam. Use the given sandbox email if you don’t already have a domain name.
Emails can be sent using SMTP or API. Setting up SMTP is simpler; all you need to do is take your login information and enter it into your external application. When developing your own software, API is preferable because it is more versatile and scalable.
For the programming language you use (such as Python, Java, Ruby, PHP, C#, Node.js, and others), you can download sample code. Then, alter the text, from address, and to address as necessary to automate send emails according to your requirements.
Pricing:
A 3-month free trial plan with 5,000 emails each month is available from MailGun.
Plans with a monthly email cap of 50,000 begin at $35. Extra emails cost $0.80 for every 1000 sent or received.
7. Amazon SES
Amazon’s own email delivery service is called Amazon Simple Email Service (SES). Pay-as-you-go programs are extremely cost-effective, flexible, and expandable.
Given that it was produced by Amazon, you may be sure that it will be dependable and feature-rich. Excellent deliverability is provided by Amazon SES, which also provides customizable IP setup and email authentication options.
It connects smoothly with other Amazon services, is quick and simple to implement, and is secure. If you already use AWS or EC2, this makes it the ideal solution.
Pricing:
The price of Amazon SES is $0.10 for every 1,000 emails sent. The first 62,000 emails per month that you send from an application that is hosted on Amazon EC2 are free. On their pricing page, you can find a number of other supplementary fees and optional extras.
8. Elastic Email
Popular email service company Elastic Email provides both an affordable email API and an email marketing platform. Using the latter, you can configure transactional emails for your app or website.
Over 30,000 businesses use Elastic Email, one of the most well-liked email service providers available. Brands like Brightmetrics, ScheduleOnce, and Adclick put their trust in them.
They concentrate on providing excellent deliverability and reliability, just like other well-known transactional email services, and they do so with the help of a well-documented, user-friendly API, a lightning-fast global infrastructure, and top-notch tracking features like open-rate and CTR tracking, unsubscribe management, geolocation tracking, and others.
You receive a visual depiction of all the most crucial email data points to assist you in making data-driven decisions regarding your company’s strategy.
But what sets Elastic Email apart is how reasonably priced and scalable it is. As a result of their decision to use a pay-as-you-go pricing structure, the sum you pay is directly correlated with the volume of emails you send.
For cash-strapped StartUps and small enterprises that don’t produce a lot of transactional emails but need a solution that can scale with them, this makes it very affordable. Your monthly costs will increase together with your sales and revenue.
Elastic Email provides an excellent email marketing solution in addition to their API to assist you manage every facet of your campaigns. It includes a user-friendly visual email designer, tools for planning campaigns, support for autoresponders, user segmentation, customization, A/X testing, and more.
Create high-converting landing pages that nudge people to subscribe by installing and activating the Elastic Email Subscribe Form plugin to quickly add an email subscription widget on your website and begin growing your email list.
Pricing:
Email API ($0.10/1000 emails + $0.40/day) and Email API Pro ($0.12/1000 emails + $1/day) are the two pricing tiers offered by Elastic Email.
You’ll pay between $10 and $12 per 100,000 emails sent, plus daily fees, depending on the plan you select.
FAQs for transaction email services
Here are some frequently asked questions concerning transactional email services that we want to address before we finish.
A transactional email service is what is it?
When a consumer does a certain action on your website or app, such as creating an account or completing a purchase, transactional emails are automatically sent to them.
They are often used by businesses to deliver welcome emails, password resets, order tracking information, receipts, and order confirmation emails.
These kinds of emails can be sent more easily thanks to transactional email providers. They give you the resources you need to automate, track, manage, and program them.
What distinguishes transactional emails from email marketing?
While marketing emails are typically distributed in large quantities, deliberately, as part of an email marketing campaign, transactional emails are typically triggered by user activities and delivered to specific users programmatically.
Transactional emails are more utilitarian, but the content of marketing emails tends to be more promotional. They frequently include data that clients desire or need. So, compared to conventional marketing emails, they frequently have substantially greater open rates.
Visit Startup Bonsai’s post on email marketing vs. transactional emails to find out more information.
Selecting the appropriate transactional email service for your company
As you can see, there are numerous options available for transactional email service providers. There isn’t a “one size fits all” strategy, though, that will benefit every company.
Your spending limit and preferred pricing structure should be taken into account when selecting a service. It’s also important to consider whether you prefer an all-in-one email marketing platform or just a dedicated product for transactional emails to add to your current email marketing stack.
Finally, you must decide whether service supports that integration and take into account how you intend to integrate it within your website or application (e.g., through an API or SMTP).
But if you’re confused which option to chose, try one of our top choices instead:
- If you’re seeking for the best email and SMS marketing platform that supports transactional emails, consider Sendinblue.
- SparkPost for enterprises at the enterprise level and for the best deliverability
That takes care of transactional email services. How about email marketing, though? Other than Sendinblue, the most of these programs can handle transactional emails, but you’ll need a different service for marketing-related emails.
Check out some of our other posts like 5 Types Of Email You Should Send To Your Subscribers (And Why) and 9 Powerful Email Marketing Tools Compared if you’re interested in learning more about how to succeed with your email marketing campaign.